The rise of "sports delivery" has injected new vitality into the national fitness and sports industry, as users place orders on their mobile phones and sports services come to their doorstep. This innovation of "sports+Internet" has not only formed a new model to meet the needs of personalized fitness, but also opened up a new track for the upgrading of the sports industry.
'Sports takeaway' comes from within. The emergence and popularity of this new business model coincides with the trend of the rise of the national fitness craze and the increasing demand for personalized sports, and also responds to people's real pain points about exercise time, location, and professionalism.
Data shows that as of 2024, the proportion of people in China who regularly participate in physical exercise exceeds 38.5%, and promoting health through fitness has become a social consensus. The demand for national fitness is becoming increasingly diversified and personalized, such as the need for specialized improvement for primary and secondary school students, the pursuit of high efficiency in fitness by office workers, and the emphasis on professional health care by the elderly. These call for the reconstruction of the form of sports services.
