In recent years, with the improvement of living standards, people have paid more and more attention to health, and health education has become popular. Popularizing health knowledge through scientific means and improving public health literacy can help more people develop healthy lifestyles, minimize, and delay illness, and enhance the overall health level of the population.
There are various channels for health science popularization, and the key to achieving good dissemination effects is to make it easy for the public to understand, learn, and use. Starting from topics that are familiar and of concern to the public, and unfolding them in the form of stories, can effectively lower the threshold for the public to acquire popular science knowledge. The program "National Health Conference" presents health knowledge through virtual reality technology, allowing viewers to "roam the human body" and immerse themselves in understanding the functions of various organs and the causes of various diseases in the body, making health knowledge more accessible and understandable. In addition, the program also adopts an online interactive quiz format to introduce characteristic sports and fitness activities from various regions, further increasing the audience for health science popularization.
Health education is a long-term job. Due to unhealthy lifestyles such as high sugar, high oil, and high salt diets, lack of exercise, and irregular sleep patterns, many people suffer from obesity, myopia, or other chronic diseases. By popularizing health knowledge and changing lifestyles, such diseases can be alleviated or prevented. Data shows that by 2023, the health literacy level of Chinese residents will reach 29.7%, but there are still imbalances among different regions and populations. Strengthening health education is conducive to achieving synchronous improvement of health literacy among different populations.
From the perspective of the audience, high-quality health science popularization products should be "effective", that is, have scientific and authoritative qualities. Focus on key populations such as the elderly, children, pregnant women, and chronic disease patients, organize a group of authoritative experts, and carry out science popularization activities. Medical institutions, especially large hospitals, have a large number of high-quality expert resources, which can encourage them to actively participate in health education. For example, Peking Union Medical College Hospital launched a WeChat official account called "Peking Union Medical College Doctor Says" to focus on the prevention and treatment of some frequently occurring diseases. It regularly invited authoritative experts to publish popular science articles or relevant health knowledge tips, and gained many fans.
Not understanding is the most common problem in health education. A large part of health knowledge is medical knowledge, many professional terms are obscure, and new knowledge is constantly emerging. Even medical students need to study hard to "achieve success", which is difficult for ordinary people to understand in a short period of time. The masses cannot understand or arouse interest, and no matter how scientific or authoritative the popular science content is, it is useless. Therefore, it is necessary to enrich the forms of science popularization, enhance the fun of science popularization, and present complex health knowledge to the public in a simple and easy to understand manner. For example, Henan Province recently held the 6th Health Science Popularization Skills Competition, where participating members popularized health knowledge through situational drama performances, cross-talk, comics, and other forms, attracting a large audience.
Everyone is the first person responsible for their own health. Strengthening the popularization of public health knowledge is an important step in preventing diseases. To promote public health knowledge, it is necessary for all sectors of society to take joint action, increase the supply of high-quality health science popularization products, enrich the forms of science popularization, and enhance the dissemination effect. Continuously improving the overall level of health literacy in society can better promote a healthy China.
