According to the National Administration of Traditional Chinese Medicine, in the recent special governance work on illegal and irregular behaviors in traditional Chinese medicine medical treatment, the National Administration of Traditional Chinese Medicine, together with relevant departments, has lawfully investigated and dealt with two cases of online marketing and publicity related to traditional Chinese medicine.
Among them, in the "Illegal Marketing Case of 'Hong Kong Pharmacy' Online Store", multiple online stores opened under the name of "Hong Kong Pharmacy" sold products such as "bone penetrating paste" and "no dampness pill", which were suspected of false advertising in live streaming marketing. After investigation, it was found that products such as "bone penetrating paste" are daily necessities and not drugs. However, the relevant stores claimed to have pain relieving and other effects in live streaming marketing, which is suspected of violating Article 17 of the Advertising Law of the People's Republic of China.
The State Administration of Traditional Chinese Medicine handed over the relevant clues to the market supervision department. After supervision and rectification, 35 stores without valid trademark registration certificates and authorized Hong Kong brand stores, 3318 illegal commodity links, 342 illegal advertisements, 460 illegal advertising materials were intercepted on major Internet platforms such as JD, Pinduoduo, Xiaohongshu, Tiktok, Kwai, and so on, and the platform was urged to improve its internal compliance control system.
